Inspiring
The motivating, feel-good content.
Ambition is on the Inside.
Client: Mitsubishi Motors Canada
Mitsubishi wanted to lean into their tagline, Drive Your Ambition. To do that, we had to get really clear on what ambition means for the brand. After several strategy sessions with the Mitsubishi team, I wrote the script for the spot. It’s called, “Ambition is on the Inside.”
The message? Forget what ambition looks like. Your drive – whatever it is – lives within you.
Agency: Jan Kelley
Senior Art Director: Mark Walters
Senior Copywriter: Jen Reeves
Agency Producers: Pilothouse Media
Production Company: Animals
Director: Hannah Levy
You’d better deliver.
Client: Andlauer Healthcare
Inspiration isn’t just for consumer marketing; it’s also for B2B brands. Procurement managers are people, too.
As a pharmaceutical logistics company, Andlauer Healthcare wanted a deeply human brand video. So, instead of reciting delivery routes and ship times, I wrote about the trust we put in our medications. By tapping into the fear of instability, audiences not only consider the importance of logistics, they feel good (and safe) when they know Andlauer is on top of it.
Agency: Jan Kelley
Senior Art Director: Mark Walters
Senior Copywriter: Jen Reeves
Here for a Lifetime.
Client: North Star Windows & Doors
Known for their long-lasting durability, these windows could tell stories. So we decided they should.
Instead of the usual warranty claims, we showed how North Star windows stay with you as time passes, memories are made, and life moves forward.
To optimize the project, we made this video with the end in mind, creating vignettes for 6s, 15s, and 30s placements.